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National or Local PPC for Franchise Brands?
Photo credit: Sean Molin Photography In talking with a few high-octane brands at recent industry conferences and events, I’ve been alarmed at how their national pay-per-click (PPC) programs are...
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Sitelink Engagement: a Shift in User Behavior
On the list of most impactful improvements to the Google AdWords ad extension suite, sitelinks has proven powerful in the areas of better brand visibility and performance in our search campaigns. The...
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Why is My Competitor Bidding on My Brand Terms?
We get asked this question fairly often. In fact, it’s probably one of the most confusing aspects of Pay per Click. A competitor who bids on your brand terms is trying to divert traffic from your site....
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Segmentation & Intent-Based Campaigns in an Enhanced World
With many marketers just dealing with the dust settling from Enhanced Campaign upgrades on AdWords, there seems to be some clarity to the new ways in which we can take better control of our efforts....
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More for Less with Remarketing List for Search Ads (RLSA)
We’re always looking for new ways to get more for less. I just got married a little over a month ago (hold for applause). Shopping for a wedding is definitely one of those times where your bargain...
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Ad Extensions: Why they are more important than ever
Google ad extensions have always been one of most effective ways to improve PPC performance. According to Google, the average advertiser that uses site links have seen their ad’s click through rate...
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Appearance of Ads on Google Comes To Desktop
A Google Ad for Google AdWords with a Google Ad Tag. So meta. With the many changes Google rolls out to AdWords, the latest update takes place for the search engine results page on desktops,...
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Enhanced Campaigns: A Real Life PPC Success Story
Enhanced Campaigns were the biggest story of the year in paid search. It affected every advertiser using Google AdWords in one way or another. Most of the savvy marketers were quick to complain that...
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2014 Pay Per Click Wishlist
We’re well beyond the 2013 holidays and it’s time to look ahead to what 2014 will bring. Will we see another Enhanced Campaigns bombshell? Possibly. Yahoo! has already announced a change to their...
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Franchise Digital Marketing Outlook 2014
It’s honestly hard to believe that we’re already rapidly approaching the 54th Annual IFA Convention, as it feels like last year’s conference in Las Vegas was just yesterday. Time flies, as they say,...
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